Typically when setting up most industrial devices for the first time on your network, you need to configure your PC for a Static IP Address.
There are many websites out there that can walk you through this, but this one from Microsoft should be kept current. You can select your OS from the top and get specific instructions:
https://support.microsoft.com/en-us/help/15089/windows-change-tcp-ip-settings
This will cover Windows 7, 8 and 10.
Make sure to expand the section on specifying the IPv4 settings manually for Windows 10.
There are also a lot of good resources out there from other sites, but they may not be as stable or current as the Microsoft link above.
Here's one I have used which has good pictures to follow along with: https://www.howtogeek.com/howto/19249/how-to-assign-a-static-ip-address-in-xp-vista-or-windows-7/